Privacy Policy
Last updated: September 16, 2026
LifeLead AI operates as a consent-based inbound lead service. This policy explains what we collect, how we use it, and the choices you have.
Information we collect
We collect the information you provide through our coverage assessment and contact forms — such as your name, email, phone number, ZIP code, state, and the answers you give about your goals and circumstances. We also capture limited technical information such as the page you came from and campaign identifiers in the link you used. We do not ask for your Social Security number, medical records, or payment information through this website.
How we use your information
We use your information to respond to your request, to connect you with a licensed insurance professional, to provide the educational materials you asked for, and to maintain records of your consent and communication preferences. We do not sell your personal information to third parties.
Consent and communication
When you submit the assessment, you choose which methods of contact you consent to (phone, SMS, email, and marketing). Consent is not a condition of purchasing insurance. You may change your preferences or opt out at any time through the Consent / Communication Preferences page, and we will honor your request. A record of your consent choices is stored and is immutable to ordinary users.
Sharing of information
Your information may be shared with a licensed insurance professional or agency so they can contact you about your request. We may also share information when required by law or to protect our rights. We do not sell your personal information.
Data retention and security
We retain your information for as long as necessary to fulfill the purposes described here and to comply with legal obligations. We use reasonable technical and organizational measures to protect your information, though no system can be guaranteed completely secure.
Your rights
Depending on your state, you may have rights to access, correct, or request deletion of your personal information, and to opt out of certain processing. To exercise these rights, contact us through the support channel available in your account or via the contact information provided to you when you submitted your request.
Children
Our services are not directed to minors, and we do not knowingly collect information from anyone under 18. If you believe a minor has submitted information, please contact us so we can remove it.
Changes to this policy
We may update this policy from time to time. We will indicate the effective date below and update material changes as appropriate. Continued use of the site after changes constitutes acceptance of the updated policy.
Information from licensed producers and platform users
Producers and agents who access the platform provide additional information such as their name, National Producer Number (NPN), licensed states, license expiration dates, errors-and-omissions insurance status, and background-check results. We use this information to verify licensing and compliance and to administer lead assignment. It is not sold to third parties.
Cookies and similar technologies
We use essential cookies and similar technologies to operate the site and keep you signed in, and analytics to understand how the site is used. We do not use cookies to sell your personal information.
Contact and questions
For questions about this policy or to exercise your privacy rights, contact us through the support channel available in your account or the contact information provided when you submitted your request.